Sony
Experiential launch of Sony 4K TVs, in-store and print.
Experiential launch of Sony 4K TVs, in-store and print.
The beauty is in the detail.
Using highly descriptive language we recreate famous scenes and highlight
the kind of detail you would miss by not watching it on a Sony 4K TV.
the kind of detail you would miss by not watching it on a Sony 4K TV.
They’re here…
The sound quality of a Sony 4K TV is also something to talk about. To emphasise the sound as well as the resolution, without directly saying so, this execution recreates the scene using only descriptions of the sounds.
The sound quality of a Sony 4K TV is also something to talk about. To emphasise the sound as well as the resolution, without directly saying so, this execution recreates the scene using only descriptions of the sounds.
Genres
By the words, we can describe any of the uses the TV may be required to perform; watching documentaries, PlayStation games, sport etc. This also works for topical ads.
By the words, we can describe any of the uses the TV may be required to perform; watching documentaries, PlayStation games, sport etc. This also works for topical ads.
In-store areas are the only places to experience 4K technology for real.
Feel the power of 4
At it’s simplest, this is a route that visually describes the emotions a viewer can expect to experience by watching a Sony 4K TV. We avoided trying to demonstrate a comparison of 4K against standard HD opting instead to visualise the effects of the power of 4(K) on the viewer.
