Pledge
Traditionally, screen-cleaning products were the preserve of specialist electronics retailers and, along with the devices, were purchased by males
- an audience familiar with Pledge but not seeing it as relevant to their needs.
Traditionally, screen-cleaning products were the preserve of specialist electronics retailers and, along with the devices, were purchased by males
- an audience familiar with Pledge but not seeing it as relevant to their needs.
Our aim was to create a shopper journey that highlighted the unmet need for a tech-savvy audience with engaging touchpoints, and build awareness and trial through impulse purchase. We created awareness within a new category; engaged with a new audience and drove impulse purchase at the point of sale.
Experiential/ In-store
Staff manning station/store will walk around offering to demonstrate the product using quick-wipes from their lanyard.
Facebook
Like us for the chance to win something shiny.
Customers upload shots of them with their devices and Pledge for the chance to win prizes and receive special offers.
Magazine wrap
The front cover is blurred but the screen on the wrap is crystal clear