Philips Floor Care
Press / In-store poster
In-store PoS special build model
A recreation of the vacuum cleaner containing a model of an alpine scene to emphasise the air filters inside.
Product Glorifier
A card board wrap fits over the product on shop floor for messaging.
In-store film
Storyboard of short product film including technology demonstration. It opens on alpine meadow, pulls back to reveal that the scene is inside the vacuum cleaner.
Philips - RoomaTherapy
The Philips air filter technology is so good we’re aiming to reposition Philips vacuums as part of a “home environment” enhancement, not just a cleaning product.
Philips Direct Mail concepts, ReAura
Messaging is printed on ‘tracing paper of increasing opacity to represent the layers of skin.
Simple elegant invitations for free trial
Lights up when opened, in the style of a theatre dressing-room mirror
