Creative Director ⁞ Amazon Prime / LOVEFiLM

The initial brief was to create impetus for an already growing brand. The result enabled a partnership with Amazon and a 30% increase in the customer base, with a significant decrease in signed-up customer churn. Amazon went on to purchase LOVEFiLM, and it was my responsibly to generate a library of assets to help navigate existing clients to their new digital content home at Amazon Prime Video.

Homepage re-design

A new look and feel was developed to coincide with the Amazon merge. The new brand guidelines introduce the tear-strip idea. When you receive a LOVEFiLM disc, the first thing you do is tear it open. This was gradually merged into the current Amazon Prime Video site. A campaign of DM and emails were also created and sent of existing clients to inform and reassure them.

New brand assets

A complete range of collateral produced with the new look and feel. From the guidelines themselves
to DM, press ads and the partnership envelopes. These were essential to the process of the Amazon purchase, creating a clear and concise brand story from which to grow their customer base.

Example of partnership sponsored DM envelope

Examples of partnership homepage takeovers

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