Retirement. Now it's personal.
OOH, press and digital campaign. Until recently, a pension was a pension. There was very little choice available and a "one size fits all" approach was the norm. Aviva has altered their offering inline with today's expectations. Now you can 'personalise' you retirement to enjoy the most of your income. This press campaign makes a point of not showing 'happy old people' in clichéd scenarios.
International Private Medical Insurance / Group Risk - Digital
Aimed at company owners or managers, Aviva Group Risk is an insurance solution for businesses that need diverse cover from one provider.
This campaign highlights the fact that international companies have various divisions of employees and therefore require different insurance policies.
This campaign highlights the fact that international companies have various divisions of employees and therefore require different insurance policies.
